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When the year, it put forward in 2011 revenue to increase to $ 23 billion, and in three years in the world to open 100 new stores. In office less than two years, Nike CEO Mark - Parker undisguised said: "Leading is what we do best." Nike September 20 announced a first-quarter report from another angle reflects the strength of the sports apparel giant. The report shows that Nike quarter net income increased 51 percent to $ 569 million. Even without considering the Nike transfer of power last year just ending unrest and foreign aggression from Adidas, this performance can be considered quite good. If we are innovative, we can lead does not mean that there is no strong opponents and challenges. Since the 1980s, the charm of the ac cheap jordans for sale hievements of Michael Jordan Nike this "king of basketball shoes." Today, however, Jordan old men. Whether in urban or rural areas, the Jordan brand sneakers attractiveness is waning, despite the beginning of the launch of the rocket, Jordan (Air Jordan Retro) live up to expectations, but later launched Nike Jordan shoes have to part with a very high discount to sell out. Nike hopes to identify it as NBA star thermal Buren - James (LeBron James) can help smooth out their own Jordan era. In 2003, Nike announced the payment of $ 90 million over 10 years to the US basketball team Cleveland Cavaliers (Cleveland Cavaliers) promotional basketball shoes. However, although the latest Zoom LeBron IV basketball shoe sales situation is good, but the star of the endorsement of James's style is difficult to look after all the item back then Jordan. Of course, this is partly because, with the diverse forms of entertainment, compared to today's NBA with Michael Jordan era popular, its appeal has gone down. In addition, Nike's rival places low-cost strategy, must we press on. For example, a named Steve - Barry's discount clothing chain store sales of a basketball shoe, selling only $ 14.98 per pair. It is said that in August last year after the launch, only four months its sales reached 3 million pairs. comp Retro jordans for sale etitors initiatives may be able to temporarily put aside aside, however, when a new trend is already taking shape, the contrarian business even if lucky enough not to be swallowed trend will certainly have suffered, it is clear that Nike point. According to the US, a market research firm said that the US low-cost sneakers (under $ 50) market two years increased by nearly 9% in the past. Cheap sports shoes sales now account for more than half of the US athletic footwear market sales. In addition, in recent years the United States basketball shoe industry also appeared overall decline - last year reached 16 percent decline Nike revenues in the US market about 30-40 percent of basketball sneakers created by business. Currently, in the United States more than $ 100 price per pair of basketball shoes, about 95 percent of Nike shoes. Obviously, these trends can not be disregarded Nike. If we do not take effective measures to deal with Nike's dominance in danger of losing. In response, Nike has been very clear ideas. It hopes to vigorously explore the potential of China and other overseas markets have to reduce dependence on the US market; the other hand, the adjustment of product line, increase product innovation and prudent expansion of middle and low market, adapt to new trends and to tap new opp Cheap air jordan 12 ovo ortunities. In FY08 ended by the end of August of this year's first quarter, Nike's revenue in the US market grew by only 2%, while growth in the European market has reached 16 percent, the Asian market is growing faster, reaching 22 %. This rate thanks to Nike aggressive in markets such as China and India. It is reported that Nike quarter revenue in the Chinese market increased by about 50%. Currently, the international market accounted for 60% of Nike's total revenue and 51% of profits. It is expected that its sales in China are expected onto 10 billion dollar level. China will become the Nike after the United States market, the second largest market. In addition, Russia, India and Brazil are also high hopes for Nike overseas markets. Despite Nike's ambitious, some analysts are still skeptical. They believe that Nike now accounts for a dominant position in the US market is very difficult to continue to achieve rapid growth. The spirit of sport is the ultimate challenge, Nike naturally understand this. Mark - Parker said Nike is one of the competitive advantages of the breadth and diversity of its business. However, in order to achieve growth targets, Mark - Parker after he took office also had to Nike brand and product line to adjust. Mark - Parker September 21, said Nike is considering Cheap air jordan 12 for sale online free shipping the sale of its subsidiary resistant Kebao Er hockey supplies. The subsidiary's main business is the production and sale of hockey, apparel and equipment, and roller skating sports balls and other equipment. Several other brands such as Nike Golf, Converse, Cole Haan, Exeter and Hurley also have to be re-examined. Nike executives said, although such a decision is difficult, but some brands have been with Nike's long-term development plans do not coincide, it is necessary to "ton output capacity." the face of basketball shoe market (mainly the United States market) saturation, Nike product line has expanded to include soccer clothes, running sportswear, women's training and fitness apparel. Mark - Parker, Nike has been restructuring operations in the United States as soccer, basketball, running, male training, female fitness and six departments sports culture. Prior to this, Nike's business is divided into footwear, apparel and equipment three categories. At the same time, Nike also actively develop the low end. Earlier this year, Nike invite soccer star Brandi - Cai Princeton (Brandi Chastain) and Hope - Solomon (Hope Solo) and volleyball star Logan - Tom (Logan Tom) appearances in New York, released a new brand Tailwind (wind) - a brand for women consumers. Currently there are six kinds of cheap jordans online styles of the brand, with prices ranging from 19.99 to 34.99 US dollars. Previously, because of high prices and Nike Nike brand focused on sports and alienated low-end consumers. Nike Tailwind gave an opportunity to attract these consumers. In response, Mark - Parker said: "If we are innovative, we can lead." power marketing machine Nike factors known to be good at marketing. However, this moment, the face of some trends may have a significant impact on its future survival, the marketing is king, Nike also had to make significant adjustments. Nike executives have publicly expressed the hope that by 2010 the world's dominant supplier of soccer apparel, so a direct challenge to the status of Adidas sportswear in the football market. To this end, Nike marketing aspects of the large investments. Nike made within 10 years of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in marketing or striking visible. Hidden behind these changes is the destruction of the old busines cheap jordan shoes for men s rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark - Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To this end, Mark - Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike made "consumer decision" strategy, indicating you want to focus on creating competitive strategies of personalized consumer experience. To this end, Nike first product was further subdivided. In September, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed , which is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now, Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-related online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. 2005, Mark - Parker to Apple CEO Steve - Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player combined. Also known for innovation and marketing of Jobs and Mark - Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed, etc. In the case of Nike running shoes, and these Send information to iPods, so that consumers who have iPods can clearly understand their movement. vice president of global brand and product category management Nike Trevor - Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, which has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. At the same time, Nike also seize the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional Marketing. In the company's marketing in the UK market, for example, according to Nielsen Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark - Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as the big draw - Michael Jordan and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degree of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark - Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark - Parker's target smoothly? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge.